The Alternalcohol Program: Keys to a Successful Low & No-Alcohol Offer

Non-alcoholic products aren’t just a trend—they’re reshaping the industry. But how do you make sure your offering makes sense, is profitable, clear for customers, delicious, and easy to manage? How do you present it on a menu? What should you avoid? More importantly, realize that the same person will be a consumer for both alcohol and non alcohol and that both should go hand in hand. Jean-Sébastien Michel, Educalcool ambassador in Quebec, created the Alternalcool Program and a unique grant to support businesses embracing this shift. He’ll share practical insights and actionable takeaways.